When working within Keysearch and using the deep analysis feature you may have noticed the section that shows LSI Words for your chosen keyword. Now what are these LSI words you might ask? LSI stands for latent semantic indexing. Without getting too technical, all you really need to know about LSI keywords is that they are other words or keyword phrases that Google associates with your main keyword.
So for example if your keyword was dog training, some LSI words might be treat, leash ect… Why? Well these are words that Google would expect to see in an article about dog training. It helps show that the article is relevant and contains quality information. Keep in mind Google is a robot. It uses relationships between words to help understand the overall meaning of an article.
So how does that help us?
If we knew which words and keyword phrases Google expects to see in an article on a certain topic and we could incorporate those words into our article, then it would not only help Google see that our article is relevant but also of higher quality. This all makes it easier and more likely to rank!
How Does Keysearch Find LSI Keywords?
To find these LSI keywords, Keysearch takes the top 10 Google results for the specific keyword, then goes through all the articles on those pages and finds which words and phrases were used the most amongst all articles. Then we split that into 1 word, 2 word and 3 word phrases ranked by most used to least used. To get the LSI keywords just click on the deep analysis feature and scroll down in the popup. If you are unfamiliar with the deep analysis feature you can read about it here Keysearch deep analysis So lets take a look.
Here are just a few of the LSI words Keysearch found for the search term “dog training”. If you kept scrolling you’d see a bunch more but here are the top ones found.
How To Use LSI Keywords?
Ok so now that we have some of these LSI keywords, here is where we can gain our edge. If I was writing an article on dog training i’d make sure to incorporate most of these words and phrases into my article. In a nutshell we are getting an inside look at how Google sees “dog training” and what words it finds important. So we can just include these words, give Google what it wants and make our lives that much easier when it comes to ranking!
You’d be surprised at how well this works. Would I have known to include references to Koehler training? Would I have referenced operant conditioning? Possibly if I was a dog training expert but even still I may have left those things out. Now I know Google wants to see these things, so i’ll make sure its there. Not only that, by adding these things into my article you can already see the article quality would be even better.
Using LSI keywords is a really simple way to up the quality and relevancy of your articles. With Keysearch we’ve made it super easy to find these LSI keywords for any topic. So make sure you take advantage of it and give your articles that extra edge!